A Proud Partnership

Farrar & Tanner is now the official sponsor of the Prestbury Road End at the EV Charger Points Stadium — soon to be known as the Farrar & Tanner Stand.

This collaboration marks a meaningful connection between a long-standing local business and a club that’s woven into the fabric of Cheltenham.

We’re proud to play a part in the club’s rich and ongoing story — and to stand alongside the fans throughout the season ahead.

Shared Values, Shared Goals

At Farrar & Tanner, we believe in the value of tradition, quality, and community — principles that Cheltenham Town embodies both on and off the pitch.

“Cheltenham has been an amazing location to grow our business... We are proud to work with Cheltenham Town Football Club who share our values of high performance, teamwork and supporting the local community.” — Richard Tanner, Executive Chairman at Outdoor 365 Group.

From our Lansdown showroom to the terraces at Whaddon Road, this partnership reflects a genuine connection to the place we call home.

“We are absolutely delighted to be working in collaboration with Farrar & Tanner for the new season... Farrar & Tanner align perfectly with [our core values]... We look forward to working closely with them... and announcing exciting offers and opportunities for supporters during this partnership.” —Luke Saunders, Commercial Marketing Manager at Cheltenham Town.

Looking Ahead, Together

This sponsorship is about more than a name on a stand — it’s about championing the spirit that defines Cheltenham Town.

We’re proud to stand with the fans who bring energy to every fixture and to support a club that continues to strive for excellence both on and off the pitch.

Here’s to a season of shared successes, community pride, and unforgettable moments from the Farrar & Tanner Stand.