Farrar & Tanner Extend Partnership With Cheltenham Town FC

Farrar & Tanner are delighted to continue our partnership with Cheltenham Town Football Club after renewing sponsorship of the Prestbury Road End for a second consecutive season.

The stand will once again be known as the Farrar & Tanner Stand throughout the 2026/27 season, continuing a partnership that has seen the business work closely with the club, supporters, players and staff across the past year.

Based on the Lansdown Industrial Estate in Cheltenham, Farrar & Tanner specialises in personalised gifts and premium accessories, offering a carefully curated collection from leading UK and European brands. With in-house engraving, embroidery and printing, the business focuses on craftsmanship, longevity and thoughtful design.

Luke Saunders, Commercial Manager at Cheltenham Town, said:

“We are absolutely thrilled to be working with Farrar & Tanner again next season. Their brand is one we are immensely proud to be associated with, and we look forward to another season of running unique activations and collaborations alongside Farrar & Tanner.”

Richard Tanner, Executive Chairman at Outdoor 365 Group, added:

“This season was our first sponsoring Cheltenham Town and we couldn't be more pleased with the collaboration. It has been a joy to work with the team at the club and great to see their progress throughout the season. We are excited to continue the partnership into next season.”

Visitors can explore the full Farrar & Tanner collection online or visit the Cheltenham showroom, open Monday to Saturday, to browse the range in person.